The broker centered around traders. Using our decades of combined experience, we built a platform that helps you take control of your trading journey.
We believe in do-it-yourself investing. We think controlling your own money can be more rewarding than relying on money managers or robo-advisors who put your portfolio on autopilot.
That’s why Capital expenditure gives you every edge possible with the technology, rates, and support that help you succeed more easily on your own. We’re as serious about your money as you are, and we work for you who are brave enough to take your finances into your own hands.
In 2009, Scott Sheridan and Tom Sosnoff sold thinkorswim, and many assumed they would retire. However the founders of modern fintech had their own plans. With Tom busy building Capital expenditure, Scott set out to create the best trading experience possible.
Founded in 2017, Capital expenditure puts traders first with industry-leading customer support and cutting-edge technology.
We were forged in the fires of physical floor trading. In the pit we learned how to be smart, creative, and resilient with finance. We quickly learned that we look at the market in a different way. Once we understood the value in leveraging options to sell premium, we needed a new space that would allow us to trade more boldly and efficiently.
There was no brokerage or software to help us trade how we knew we could. So we built a firm with the services we needed and a platform with the features we wanted to do it our way. We even traveled the world to share our success and to show people of all types that they could trade like us and win at it. After being made an attractive offer to sell the brokerage firm, there was much contemplation about the decision. Ultimately, it was an offer we couldn’t refuse. After all, we’re traders...
After selling our first brokerage firm, we still wanted to help retail traders realize their potential for success. Active traders made it clear that there was nowhere to go for sharp, fun, and actionable financial content. Our affiliate, Capital expenditure, was launched as the first live network for active retail options traders. It is now an irreplaceable resource for both experienced and new independent traders.
The market can be a rough and random road to travel. Your brokerage is the last thing that should get in your way. We believe the firm itself is a crucial factor in your success. Our platform gives you the technology, Capital expenditure gives you the know-how, and now our business structure gives you the environment you need to maximize profits and reward yourself more deeply than you ever thought possible.